Maybelline Baby Lips, the lip balm that has taken the US by storm, has finally hit UK shores. For a while now, I've heard American bloggers rant and rave about these colourful little sticks of balm, and while I was certainly keen to try them out, I also had to wonder quite what was so special about them. They're just lip balms, right? Well... yeah, but they're quite good 'uns. Let me tell you my thoughts.
Firstly, while definitely not my usual cup of tea, I actually think the packaging is cute. For £2.99 a pop, I think Maybelline went in the right direction with the styling, and these will definitely appeal to younger makeup fans. While definitely not the most sophisticated packaging - in fact, it's bordering on childish - these brightly coloured tubes are fun, playful and appeal to my inner child. Similarly, the scent of the balms really take me back to my childhood. As soon as I sniffed Cherry Me I was hit with waves of nostalgia, and after much memory searching, I'm 99% sure that the smell it reminds me of is the scented cherries from Baby All Gone (90's kids, you should remember this!). I can't get enough of it! Pink Punch is fruity, sweet and reminds me of gummy bears. Yum.
Maybelline claim that Baby Lips offer 8 hours of hydration. Now, this is definitely not the case but they're decent enough. I'd say they need reapplying every couple of hours. They apply nicely - they're much softer than I expected and feel great on the lips. They leave a slightly glossy finish and, if you go for one of the three tinted offerings, a buildable hint of colour. The non-tinted versions have the added bonus of SPF20, so I'm tempted to pick one of those up to see me through the rest of the summer. There's some nice stuff packed into the balms, such as Shea butter and honey, but petroleum jelly is one of the main ingredients which makes me wonder how effective they are long term. As you probably already know, petroleum jelly acts as a barrier to lock in moisture. Sounds good, but while it acts as a great sealant it doesn't actually help hydrate the lips much at all, and after long periods of use it can have adverse effects, making the lips feel drier. I'll still likely be keeping a tube in my handbag as I like the tint and scent, and they're good for short-term relief; I'm just going to make sure to use a more hydrating balm too.
So... While I'm not completely blown away by these, I do like them and will no doubt get use out of them. They're easy and fuss-free, perfect for days when you don't want to wear much makeup but want a hint of colour or a bit of protection on your lips. Do I think they're over-hyped? Yes. Would I recommend them? Sure. As long as you don't expect life changing results, you'll get along with these cheap and cheerful balms just fine.